Selected to assist Google’s Innovation & Insights Team with Gemini AI.

Repositioned Gemini’s perception with youth demographics through cultural understanding & refining user experiences through UX writing.

Role

UX Consultant

Industry

Consumer Technology

Duration

11 months

Overview

Collaborated with Google's Innovation & Insights Team to reposition the AI chatbot, Gemini, to better connect with youth demographics. The project focused on UX writing and cultural adaptation to enhance user experience.

Methodologies and Approaches

Comprehensive Audit & Discovery: Conducted a detailed analysis of existing designs and concepts, providing critical feedback within tight deadlines.
Stakeholder Engagement: Engaged with stakeholders to align project goals and understand the broader vision for Gemini.
Competitive Analysis: Evaluated competitor AI technologies to identify key differentiators and areas for improvement.
User Research: Investigated youth preferences and challenges with current chatbot technologies.
Audience & Persona Development: Defined key audiences and developed personas to guide the design and messaging strategy.

Defining Key Audiences and Personas

Developed detailed personas and identified key audience segments to guide design and messaging strategies. A significant insight highlighted was the perspective of younger users, emphasizing that they do not need Google to adopt a "cool" persona. Instead, authenticity and straightforwardness were valued, suggesting that the chatbot's design should focus on genuine engagement rather than trendy attempts to appeal to youth culture.

Overview

Methodologies and Approaches

Comprehensive Audit & Discovery: Conducted a detailed analysis of existing designs and concepts, providing critical feedback within tight deadlines.
Stakeholder Engagement: Engaged with stakeholders to align project goals and understand the broader vision for Gemini.
Competitive Analysis: Evaluated competitor AI technologies to identify key differentiators and areas for improvement.
User Research: Investigated youth preferences and challenges with current chatbot technologies.
Audience & Persona Development: Defined key audiences and developed personas to guide the design and messaging strategy.

Defining Key Audiences and Personas

Prototyping, and UX Writing

Conducted iterative design reviews, incorporating stakeholder feedback and usability testing to refine the prototypes, ensuring they met user needs and project objectives.
Crafted clear and engaging UX writing to reframe the perception of Gemini’s features, emphasizing the chatbot’s ability to provide personalized, culturally relevant interactions.

Outcomes

The project provided valuable insights into enhancing Gemini's appeal and functionality for young users. The team's work contributed to a refined understanding of the target demographic, laying the groundwork for future iterations of the chatbot.

Reflections

The experience emphasized the importance of cultural adaptation in technology design and the value of stakeholder collaboration in achieving cohesive project goals.

Reflections

The experience emphasized the importance of cultural adaptation in technology design and the value of stakeholder collaboration in achieving cohesive project goals.

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