Connecting Gen-Z with Local Non-Profits through Interactive Game Design
Combining Digital and Analog Elements for Enhanced Community Engagement and Social Impact Initiatives
Role
UX Researcher & Designer
Industry
Consumer Technology
Duration
6 months
Testing and Feedback
Conducted extensive user testing to gather feedback from players, focusing on usability, engagement, and the clarity of the game's objectives. This testing phase helped refine the game mechanics, visual elements, and narrative to better meet the needs and expectations of the target demographic.
Final presentation and handoff
The final presentation highlighted the comprehensive research and design process, showcasing the game's potential for driving social change. Key stakeholders, including social change organizations, were engaged during the handoff phase to ensure alignment with the project's goals and facilitate future development and implementation.
Recognition & Awards
Indigo Awards 2024 - Branding
Recognized for innovative branding that blends artistic design with social ideals. Indigo Award - Eutopia
Rookies 2024 - Game of the Year
Honored for creating a cross-platform game that engages Gen-Z in social issues. Rookies Award - Eutopia
Other projects
Selected to assist Google’s Innovation & Insights Team with Gemini AI.
Repositioned Gemini’s perception with youth demographics through cultural understanding & refining user experiences through UX writing.
Joined Chobani in New York, NY as a UX/UI Design Intern for Digital Branding.
Crafting a Buzz — My Role as a Design Intern at Chobani in Shaping a Unique Social Activation for Pumpkin Spice Enthusiasts.
Designed Intuitive Privacy Controls for Google Pixel Devices Enhancing User Trust
Simplified Terms and Consolidated Information for Enhanced User Privacy and Trust in Digital Experiences