Led UX strategy with Google to align AI with youth culture.

Helped Gemini sound less robotic, and more relatable to Gen Z.

Role

UX Consultant.

Industry

Consumer Technology

Duration

11 months

Overview

Brought in to reframe Gemini for Gen Z. Led UX writing and cultural strategy for Google’s AI assistant. Focused on tone, flow, and emotional resonance to ensure the product felt intuitive, familiar, and culturally aligned.

Overview

Outcomes

The project provided valuable insights into enhancing Gemini's appeal and functionality for young users. The team's work contributed to a refined understanding of the target demographic, laying the groundwork for future iterations of the chatbot.

Reflections

The experience emphasized the importance of cultural adaptation in technology design and the value of stakeholder collaboration in achieving cohesive project goals.

Reflections

The experience emphasized the importance of cultural adaptation in technology design and the value of stakeholder collaboration in achieving cohesive project goals.

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