UX Strategy & Cultural Adaptation for Youth Engagement

Partnered with Google and Canvas8 to optimize AI experiences for younger audiences.

Role

UX Consultant

Industry

Consumer Technology

Duration

11 months

Overview

As a UX Consultant, I advised Google’s Innovation & Insights Team and Canvas8 on optimizing Gemini, an AI chatbot, for younger audiences. My role focused on UX writing and cultural adaptation to enhance user engagement, ensuring the chatbot’s tone and messaging aligned with Gen Z communication behaviors and expectations.

Overview

Outcomes

The project provided valuable insights into enhancing Gemini's appeal and functionality for young users. The team's work contributed to a refined understanding of the target demographic, laying the groundwork for future iterations of the chatbot.

Reflections

The experience emphasized the importance of cultural adaptation in technology design and the value of stakeholder collaboration in achieving cohesive project goals.

Reflections

The experience emphasized the importance of cultural adaptation in technology design and the value of stakeholder collaboration in achieving cohesive project goals.

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